In an event conceptualized to instigate optimism and spread positive vibes, consumers engaged in an invigorating session of yoga surrounded by adorable puppies. Here’s to more style, comfort, and positivity!”īesides this, Bata India organized an invigorating yoga session in the company of furry friends. The brand’s mission is to inspire individuals to live life on the bright side and we, at Bata India, wanted to celebrate in a way that reflects the brand values of Hush Puppies: ‘Be True, Be Comfy, Be Bright, Be Bold.’ We commend Hush Puppies’ 65-year legacy of impeccable craftsmanship and innovative design. Speaking on the campaign Ullas Vijay, Head Category and Communications, Bata India said, “The initiatives for Hush Puppies’ 65th Birthday go beyond just brand activations. To share this moment with cherished consumers, the van visited the homes of select consumers distributing smiles, cakes & special offers. As captured in the film, the excited faces of the passersby were a reminder that a touch of creativity and whimsy can bring unexpected delight in the midst of daily life. Its vibrant and playful design drew the attention of both young and old, sparking conversations and igniting curiosity. A gigantic Basset Hound-themed van circled the streets of Gurugram capturing eye-balls, leaving a trail of smiles and wonder.
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